Explore UtrechtOur city, Your adventure

Intertoys opens first Experience Store in shopping centre The Wall in Utrecht

Intertoys Expereince

With the first Experience Store, Intertoys wants to give children and their parents an experience. In the new shop, it’s all about experiences and inspiring children while they pick out their newest favourite toys. But the Experience Store offers so much more. We took part in the press tour and are happy to tell you about the experiences at the new Intertoys store.

This is an advertisement

Experimenting in the store

Shopping at Intertoys Experience Store is not just an experience for young visitors. But also a large playground for the employees at Intertoys, who have had the opportunity to come up with the fun experiences together with many suppliers. The ‘experiences’ as they are called are tested in the new store, if it is a success then it is possible to roll out an experience to other stores. But what experiences can you expect at Intertoys?

Educational activities in the Intertoys Classroom

The Intertoys Classroom offers fun and interactive lessons for children. In the classroom, the creators dive into the children’s world of experience and invite local heroes to teach children about dinosaurs, 3D printing or how to become a DJ in a fun way. Intertoys publishes the classroom’s program on its website. Have some ideas? You can share these with the instore staff.

Awesome in the karaoke box

Children love ‘The Voice Kids’! And that’s what Intertoys had in mind when developing the karaoke box. Children no longer have to dance around the house with a hairbrush. Let them have a moment of fame in the karaoke box. Children will enjoy themselves with all the latest hits.

Escape from the escape room within 40 minutes

Children will be very impressed by the escape room. Children from 6 years old can solve the mysterious puzzle in a group of 8 children. The escape room takes about 40 minutes. Don’t panic! The escape room has an emergency button that opens the door within seconds. Are you looking for an active and exciting birthday party outing? The escape room is available for children’s parties.


Life ‘made easy’ by Intertoys

The new shop also offers personalized gift wrapping paper, which you can use to pack the gifts you purchased. How nice is that! You don’t have to drag large packages to the car. Have the kids test large purchases in the Intertoys Village, order them from the store staff and have them delivered to your home.

Hertogswetering 185, 3543 AS Utrecht
Telefoon: 088 334 3740